Online travel platform Booking.com recently released a report titled ‘How India Travels’ published jointly with McKinsey & Company as the knowledge partner. The report found that India’s travel sector is experiencing unprecedented growth, particularly in the post-pandemic era. According to projections, Indian travellers’ total expenditure will reach USD 410 billion by 2030, with India becoming the fourth largest worldwide spender on travel. This is a 173 per cent increase from 2019, when Indian tourists spent USD 150 billion, making India the sixth-highest global spender.
“The Indian traveller is willing, eager and confident to keep going, travelling near and far in the search for new experiences. It is also encouraging to see that Indian travellers who are expected to spend USD 40 billion by 2023, are driving the global rebound,” said Santosh Kumar, Country Manager, India, Sri Lanka, Maldives and Indonesia, Booking.com.
While outward trips account for only 1 per cent of overall travel, they account for 25 per cent of total expenditure, and this figure is predicted to climb to 35 per cent in the coming decade.
Takeaways From The Report
The report offers several interesting facts on the travel habits and trends of Indians. For instance, Indian travellers are looking for innovative and immersive experiences, and this trend is leading to online travel providers to focus on customising their offers. Here are some of the trends that the report highlights.
Indians Prefer Alternative Stay Options
According to the report, when they travel, Indians look for alternate lodging options. There has been an increase in demand for alternative lodging options such as hostels, campsites, and holiday rentals. The growth rate of these alternative lodgings’ average daily rates (ADR) surpassed that of traditional hotel and managed chain networks, reflecting a shift in travel tastes.
Weekend bookings for alternative lodging in prominent leisure and business towns like Varanasi, Goa, Bengaluru, and Delhi are four to five times greater in 2023 than they were in 2022. When it comes to choosing a place to stay, Indian travellers prioritised food convenience, with more than 80 per cent appreciating restaurant and room service alternatives during their stay.
Demand For Destinations In Tier II and III Cities
Metros and well-known destinations remain popular; however, tier II-III cities such as Kochi, Varanasi, and Coimbatore are growing in popularity. People are also choosing offbeat destinations like Panchgani, Madikeri, and Mount Abu for vacations, leading the way in demand growth in 2023.
International Travel
Affordable trip packages, streamlined booking procedures, and enhanced visa availability have made overseas travel more accessible to Indians, with popular destinations including Sri Lanka, Indonesia, Vietnam, and Nepal. These are also reasonably priced, with 5-day packages costing almost the same as a domestic package. The report also says that Indian travellers have become quite spontaneous when it comes to planning their trips, with an average planning window of only 29 days, which is less than Japan (57 days) and the United States (63 days).
Choice Of Destinations
Social media sites such as YouTube and Instagram, as well as TV series and Indian movies, influence the selection of travel destinations. Also influencing travel decisions are huge events such as diplomatic gatherings (G20 Summit 2023), sporting tournaments (ICC Men’s Cricket World Cup 2023), and music concerts (Lollapalooza).
Source : OutlookTraveller
